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SEO
What is A/B testing, and why is it a good thing for marketing your business online? PDF E-mail
SEO
Written by Tamara Brooks   
Wednesday, 07 September 2011 20:16

A/B testing, sometimes referred to as split testing, is a method of testing that is commonly used in direct mail marketing, but in recent years, has also become useful for the purpose of maximizing internet marketing efforts. A/B testing occurs when a control sample has one variable changed at a time; for example, two ads with the same copy, but two different images. This is helpful in finding the combination of factors that best resonate with the chosen audience.

Similarly, multivariate testing uses the same concept as A/B testing, except that multiple factors can be interchanged. In online ad creation, the most commonly modified factors are copy, image and targeting parameters, and the most common channels for online advertising are Google Adwords and Facebook Ads.

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Twitter’s newest feature: Image Galleries! PDF E-mail
SEO
Written by Tamara Brooks   
Tuesday, 23 August 2011 22:23

Twitter was all about the 140 character count. It's changed. Twitter is visual now! In the past you could only link to videos and images but Twitter will now let you have your very own user image gallery. All of your recently uploaded images will be stored online, waiting for the world to see them!

As one of Vancouver’s leading social media experts we post on social media feeds for our clients every day and we know this is an opportunity for branding. Social image sharing is something marketers should embrace since we know people often learn visually. It's a tool to communicate visually and at October 17 Media, we believe you should always put some variety into your posts so it doesn’t get stale.

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Why The Internet Might Not Have Your Back PDF E-mail
SEO
Written by Tamara Brooks   
Wednesday, 03 August 2011 16:10

There’s a proliferation of images on the world wide web that seem ripe for the taking. Need an image of a businessman working on a laptop for your business website? Simply Google it and presto, 1,750,000 images available to use as you please, right? After all, the internet is public domain, isn’t it? Wrong. Be careful where you get your photos from, because using an image without authorization or ownership could come back to hit you in the wallet.

Our agency, October 17 Media, frequently sources images for clients' website designs, e-newsletters and even social media initiatives. We’ve been careful in taking the right precautions when selecting images, and while we thankfully haven’t been slapped with any fines, that doesn’t mean it can’t happen to you if you’re not careful. We’d like to share a cautionary tale with you...

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Have you set up your preferred domain? PDF E-mail
SEO
Written by Tamara Brooks   
Friday, 15 July 2011 09:18

So, what's a preferred domain?  A preferred domain is the domain you would like used for your website in the search results.

All websites can be reached through two URL addresses. Links may point to your site using both the "www" and "non-www" versions of the URL. For example, you could have linked to this blog by typing inwww.ownyourlife.ca orownyourlife.ca.

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DIY-SEO! How to write a Title Tag: PDF E-mail
SEO
Written by Tamara Brooks   
Monday, 11 July 2011 13:23

So, here’s a DIY-SEO tip from one of Vancouver’s best search engine optimization companies; October 17 Media!

A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in 3 key places: Browser, search result pages, external websites.

The title element of a web page is meant to be an accurate and concise description of a page's content. This element creates value in three specific areas: relevancy, browser and search engine result pages. These are critical to both user experience and search engine optimization.

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